Why we exist

We believe that real play without screens and without performance pressure is the best way for children to stay curious and become confident. Our products are designed to invite discovery – not quick consumption.

Every toy undergoes testing for safety, durability, and play value. We work with educators to ensure that the materials stimulate the senses and spark imagination, rather than limiting it.

Family time is precious. That's why we value products that several children can play with at the same time, that are durable, and that promote community – whether building, painting, or doing puzzles.

Our goal: Children grow up with joy, creativity, and real experiences – without distraction, without pressure.

Together for More Playful Fun

We collaborate with selected partners who share our passion for creative and safe toys. Every partnership stands for quality and trust – so families can rely on us.

Our partners accompany us from development to delivery, ensuring durable products that make children's hearts beat faster.

Certified according to EN 71

Toy Testing Laboratory

Regular tests by independent institutes guarantee that all materials are free of harmful substances and robust – for carefree play.

Sustainable Packaging

EcoVerpackt GmbH

Our packaging is made from 100% recycled cardboard and is fully compostable. This way, we protect the environment together.

Pedagogically Valuable

Children's Academy

Developmental pedagogues accompany the design of our sets to promote motor and cognitive skills through play.

Regional Manufacturing

Wooden Toy Workshop

Part of our wooden toys are crafted in an Austrian workshop – short distances, fair wages, high craftsmanship.

Our Milestones

From the first idea to a colorful toy world – a journey full of creativity.

March 2021 Founding of GoodieToyz with the goal of developing sustainable and creative toys.

September 2021 Market launch of the first three products: building blocks, painting set, and puzzle.

June 2022 Opening of the first pop-up store in Vienna – over 500 families visited us.

February 2023 Awarded the "Toy Award 2023" for the painting set "Rainbow Magic".

November 2023 Partnership with 20 kindergartens in Austria to promote creative early education.

August 2024 Launch of the online platform with interactive craft ideas and a family community.

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